Agent Check

Measured 2026-09-16 · public surface only

Can an AI agent buy from AdRoll?

43/100

An assistant stops at: discover it → read the catalog → buy without a human → pay as a machine

Verdict: early — 7 failing checks out of 11 we run.

The six gates, as an agent walks them

GateResultEvidence
discover itan agent stops heremissing (HTTP 503)
read the catalogalso failsmissing (HTTP 503)
get past robots.txtpassesno usable robots.txt (HTTP 503) — nothing is blocked
find a machine pricepassesfound at https://rollworks.com/pricing
buy without a humanalso failspurchase path gated by: Sign up, Contact sales
pay as a machinealso fails/api returned HTTP 503, no 402 challenge

What would close it

Failing checkWhat we measuredThe fix
llms.txt presentmissing (HTTP 503)Publish `llms.txt` — the map an agent reads first.
llms-full.txt (bulk docs for models)missing (HTTP 503)Publish `llms-full.txt` with the full documentation inlined for large-context models.
sitemap.xml presentmissing (HTTP 503)Publish `sitemap.xml` so an agent can enumerate what exists.
Agent surfaces publishedno agent card, MCP descriptor or payment manifest at /.well-known/*Publish an A2A agent card and an MCP descriptor under `/.well-known/`.
Agent payment protocol referencedx402 / ACP / MPP / AP2 never mentionedDocument the payment protocols you accept (x402, ACP, MPP, AP2).
Purchase possible with no human signuppurchase path gated by: Sign up, Contact salesAdd a paid path that needs no account — an HTTP 402 challenge the agent can settle.
Machine-native payment challenge (HTTP 402)/api returned HTTP 503, no 402 challengeReturn HTTP 402 with a payment challenge instead of a signup wall — this is the one nobody has.

Why this matters

We audited 206 companies the way an assistant reads them. None can accept payment from a machine, and this one is no exception: the documentation checks are widely passed, the payment checks are almost universally failed. Discovery earns nothing on its own — the money is in the last gate.

The full report, method and raw data →

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